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Web Design Trends for 2020

Updated: Jul 17, 2020

Web design trends are perpetually dynamic, and in 2020 the technical prospects appear endless. We’re seeing designers play with extremes, reinvent previous designs, and continuously experiment with new techniques. At the same time, some popular styles just don't go out of vogue, like the ever-present minimalism and colorful flat illustrations we’ve been seeing for the past few years.

In 2020, we predict web designers can achieve their goals by using color skillfully to evoke the mood(s) and feeling(s) a web site is supposed to elicit.

So, what are the net style trends of 2020 going to be? If you would like to recognize the newest trends early, you’ll need help from specialists. We asked a number of the highest-ranked members of the web design community what 2020 web design trends they’re seeing. Here’s what they came up with, supported their knowledge of the craft.

2020 Web Design Trend

Some things are invariably fashionable, like fast load speed and responsive style. However, the content below is set to be trendy in 2020.


Micro Animation


You can probably guess what micro animations are from the name alone. You might know them as GIFs: short, small moving images. It's important to note that in this case, small doesn’t mean insignificant. Short animations are extraordinarily useful in guiding users through their interactions with your website.

Micro animations have been standard for some years; however, in 2020, we'll be seeing them used organically. As our UI/production designer explained, we’ll be thinking about things moving as if they were on a curve or wheel rather than on a flat plane.


Organic Shapes

Geometric shapes were a considerable website style trend in 2019; however, in 2020, it’s all about organic. Organic or fluid shapes are those that don't involve straight lines. Think about the shapes that happen in nature, like hills or the perimeter of a lake or river: asymmetrical and winding.


Minimalism (Flat Design)

Minimalism, typically known as “flat design,” isn’t a brand new trend in web design; however, it’s usually been related to heaps of white (think Apple). In 2020, we expect folks are going to be experimenting with color.—it doesn’t have to be all white to be minimalist.

A great example of a web site that wields colorful minimalism well is Shopify. Every page of their website has a daring background color with clean text and minimal style parts to make a page that’s both attention-grabbing and simple. They’re proof that minimalism doesn’t have to be stark or boring.


Bold Color

Colorful minimalism goes hand-in-hand with one of 2020s most significant internet style trends: color! Daring, bright, saturated colors facilitate your complete standout and go against the soft neutrals that heaps of firms have chosen over the past few years. Bubbly, the carbonated water company, is an excellent example of this. However, as you use daring, saturated color, you must ensure they don't overwhelming your customers' attention.


Color to Evoke Mood


Along with bold color, we predict using color heedfully to evoke associated moods is going to be huge in 2020. Color as a scientific discipline—the study of color’s impact on human behavior—has been around for hundreds of years, and marketers have used it to assist in sales for nearly as long.

While the way we interpret colors has a lot to do with individual perceptions, there are some general feelings related to colors. For instance, green usually denotes nature and natural products, whereas red symbolizes energy and keenness.


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