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Why every Business needs a logo and a website?

In today's financial climate, sales and marketing have to be a critical priority for all small and medium sized firms. Finding, developing and sustaining markets is going to be tougher. SME's operate in an already crowded market place, so competing and winning business against new and established players takes a lot of hard work and some degree of luck. Portraying the right image, through a distinct visual identity that is reflected in logos, trademarks, and business branding is one way of winning this battle. Establishing values that set you apart from the competition then integrating them into all cross media marketing and promotion will reinforce your presence when put in front of buyers.