Top 10 branding design trend in 2018

When talking about the design of a brand, many companies relate it to the creation of a logo, a name and a slogan. But they can not be further from reality. It should be noted that although design trends change every year, there is something that always remains. The purpose of a professional design is to convey the message of the brand and create a lasting impression on the New year, new techniques and new visual trends. For all those who want to change their brand from a graphic point of view or who want to give a visual identity to their project , here are nine logo trends that should inspire you. Simplification, custom typography, animation.

Here are some of the trends that will be followed in 2018 to make stronger brands.


As far as colors and shapes are concerned, the Hang in the previous years liked to go to minimalism. But it should not stay that way. We can adjust to a colorful 2018. Bold colors are now in fashion.Happy also combined with 3D. A product in a loud tone, is often positioned on the same color background, so that it stands out only by its three-dimensionality. A very nice stylistic element, which we will certainly encounter more often next year.

In terms of color, the "Color Channels Effect" is also very much on the rise. Graphic artist teases out the color channels in the design software and thus creates an effect that is reminiscent of a postponed reality and hallucination and moreover comes a little mystical. A nice example of this is the current movie poster by Flatliners .

2. Flat 2.0

Monochrome trumped in the previous year, especially in flat design. These and modern design elements, which lend depth on the basis of realistic effects, for example, through gradients and shadows, seem to like to take turns throwing the handle into each other's hands. In 2018 we will not experience either one or the other, but a third variant, namely a combination of both: Flat 2.0.

Here, flat elements are mixed with elements that make the design no longer seem so flat, namely, for example, by shadows - like with gradients. We take this refreshing design style, which has already come to our notice this year, into the New Year, where it will certainly find more use.

3. Typo! Typo! Typo!

Excellent typography will probably always be trendy. Each time, designers are faced with the challenge of finding innovative ways to generate attention with Typo so that it carries the design. Big and fat fonts are still in. What we will experience in the coming year but especially is the comeback of the serif fonts, which were largely avoided in previous years. By the desire and above all the necessity of the compatibility of the writings in all media, above all serif fonts were left out. That will change in the coming year, however. Due to the increased inclusion in Google fonts, serif fonts are again an option and will find in 2018 the attention they once had.

The great thing about typography is that it can stand alone, without supporting graphics, to underline the statement. Conversely, that is a bit more difficult. Typo alone has a strong effect - bold, italic, serif or sans-serif, symmetrical or asymmetrical. What also makes Fonts an eye-catcher in 2018 are incomplete letters. Logically, this is rather inappropriate for continuous texts, as they make readability difficult and should be avoided in any case, but a term or a short headline with incomplete letters can be interesting and eye-catching in this way.

Even negative spacing is a great effect that will make it into the New Year as well. The empty space between (or in) letters and words is another design. What is often desired in logos, is therefore also really good in typography. It gives a term, such as a pure word mark, an exciting aha effect. Two well-known logos that have done great are, for example, FedEx and Formula One.


What the negative spacing in the text is the double exposure of photos and graphics, one could almost say. In this technique, two graphics are merged into one. The silhouette of a wolf, for example, is used to represent a picture of its habitat. We have often seen this kind of design on CD covers and movie posters in the past and it will also accompany us into the new year. Because even in 2018, the Double Exposure remains an absolute eye-catcher.

Another eye-catcher that will be in vogue in the new year is the upbeat combination of photo material and illustration. Here, reality is mixed with fantasy - true to the motto: nothing is impossible.But even elaborate photo ideas are made easier by this way of implementation.

Mainly, however, it offers an exciting new way to design advertising, or banner advertising.


Funny doodles such as on the product packages of the brand Xucker look refreshingly personal and a little cheeky and serve as a model for other young startups with organic products. This personal touch pleases and therefore not only looks good in drawings, but also in words.

Sketches and manuscripts will therefore be announced in the coming year.


As the large number of mobile devices will increase rather than decrease, so will the demands on the adaptability of graphics and especially logo design. What works on the desktop, should also be displayed on the phone appropriately and accordingly logos for the various displays must be prepared. One version of the design is therefore no longer enough.

Responsive logo designs are therefore still very much in vogue in 2018 as well.

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With their "handmade" style, the illustrations add a personal or fun touch to differentiate the brand from its competitors. In many contexts, they are preferred to images to explain complex problems or instructions. The illustration will be used more and more in the packaging to tell a story and make the product more accessible to consumers.


Inspired by Scandinavian design,

this trend is illustrated by the use of simple shapes, clean layouts and minimalist typography. The famous expression "Less is more", associated with the German architect Ludwig Mies van der Rohe, is a perfect representation of this trend.

This trend will be all the more true for packaging that wants to be simple and elegant, in order to highlight the product. By choosing the principle "What you see is what you get", the consumer knows exactly what he is buying. In 2017, 60% of the industry's food packaging (1) will leave room for transparent materials and easily readable ingredients, as today's consumers are more concerned about the origin of food and the manufacturing process.


This year, we assume the vibrant colors, used alone, duo or gradient, to leave out pastel colors and unsaturated. Recall that a few months earlier, Pantone crowned Greenery the color of the year: a refreshing and refreshing yellow-green that "symbolizes new beginnings, vitality and the pursuit of personal passions.


This year, the trend is for logos that rely on the text: letters cut out, spaced or superimposed, handwritten typography, combination of letters or characters drawn by hand and then transposed to the computer etc.

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