Branding is a powerful yet often overlooked marketing strategy in most organizations. The art of branding has for a long time now been used by companies world over to increase their prospective customers while at the same time increasing their customer's retention rates.
Branding is the process of setting apart an organization from its competitors through symbols, designs or even names which are unique only to them. Many companies have found that branding is at the core of customer service. The real way to increase sales, grow customer numbers and stay at the top is through perception and perception is built entirely by branding.
Ever asked yourself why you buy the same cereal over and over? Probably because you have grown to identify yourself with the count on the cereal box. !
So now that we understand the importance of branding, how do we as small business build a strong brand in a highly competitive market?
1. Give every contact a touch of your brand
What is implied here is that, your logo, your name, and contact information should be on everything that you touch. This is not limited to your business cards, your Google maps pages, your website should have a working active telephone number. Every contact with your company up to and including the stationary in the office should have at least your phone number as well as your location.
This utilizes the rule of seven which states that prospects need to hear or see your marketing message seven times before they are prompted to take action.
2. Email lists are the holy grail of marketing
Remember when you signed up for the Costco card and entered your email address? Well, email lists remain to be some of the most used widely marketing tools. According to the Marketing insider group, emails have more conversion rates compared to the ad pop-ups.
A couple of ways to keep your clients in the know include; a weekly email newsletter. Emails with new discounts or coupons or even monthly newsletters on what is new in the business.
3. Blog it, vlog it and Instagram it.
The rise of online vloggers has provided the market with a new way to market to prospective clients. The key to a successful vlog, however, is in the relatability of the product. Many of us would confess to having purchased acne medication purely because our favorite blogger confessed to its effectiveness.
Build a personal relationship which allows prospective customers to have the perception that they belong and can relate to our business on a personal level. Instagram sponsored feeds also increase your reach which will be converted to sales.
4. What do people say about you online?
All of us have checked out Yelp reviews before considering a particular service provider. This tells you that what is perceived of you online is more important than what you deliver. Start making an online presence that will draw customers to you. Read all your reviews and encourage customers to write good reviews. Respond to questions and bad reviews in a way that shows your desire to be better.
Always monitor your rating and reviews online to allow room for improvement.
5. Creativity goes a long way!
Short vines are now selling like last years cream cheese. More and more people are responding to popular hash-tags and twitter comments. While these are some creative marketing strategies, it is important to note that what works for a particular company may not work for your start-up. The point, however, is to do one thing and do it well.
We at LIMVI Studio, INC, in Irvine, have specialized in all kinds of branding techniques to allow you to focus on everything else!