Branding is essential for your business to succeed and thrive. It allows you build a relationship that's meaningful for you and for your customers. In addition, it generates recognition, credibility and higher perceived value. It is therefore critical for success and growth of the business. Many top companies, such as google, apple, Paypal, and eBay, rebranded many times during their development. In the current market conditions, change is inevitable—however how scary it may
" The key role of a creative leader is not having all the ideas; it is to create a culture where all can have ideas and feel that they are valued" -Sir Kenneth Robinson, British Author Being a leader is such a challenging task that those cognitive skills you learned in school might not help if you are to be outstanding. In the creative field, many of us are very focused on producing our creativity into artworks an
Here are some questions we get the most from business owners: How much should I pay for the logo and website? Is the cost equal as the brand value? Why is visual identity important to my business? What is the difference between hiring a graphic designer and a branding firm? Is that your product or your brand stick in your client's head? Before answer any of these questions, we need to help you define your brand value to your business and your clients. Identifying your brand v
This article is written by Sarah after she gave us an amazing speak at Women of Design event in August 2017. Original ink below: http://anamebrand.co/blog/permission (I originally gave this as a talk at an AIGA "Women On Design" event in August 2017) When I first set out to put together this talk, I was torn. Torn because, well, I'm a feminist. And I believe that feminism is really about all humans being equal with one another. I believe that catering things (be it conference
In today's financial climate, sales and marketing have to be a critical priority for all small and medium sized firms. Finding, developing and sustaining markets is going to be tougher. SME's operate in an already crowded market place, so competing and winning business against new and established players takes a lot of hard work and some degree of luck.
Portraying the right image, through a distinct visual identity that is reflected in logos, trademarks, and business brandi